Performance Marketer

Become a fundamental part of a world-class team and add the one core piece we're still missing — marketing. Join and help bring the future of gaming to market.

Role and responsibilities

We are in need of a self-sufficient, proactive, and multi-faceted marketer with a versatile skill set who thrives in solving complex challenges, is not afraid to get their hands dirty, and enjoys wearing many different hats. A passion for gaming is definitely a plus too.

You will be the first to take on a marketing role in the company, meaning you will report directly to the CEO and be responsible for deploying an extensive marketing budget. It also means that, in the beginning, much of your work will be tactical.

Your prime directive will be consumer-side growth, and your main skill set should lie within performance marketing with a full-funnel approach (AARRR). You will work closely with the sales and product teams to grow Trail's North Star Metric: Playtime.

Playtime is defined as the amount of time users spend in-game on the Trail platform.

An important part of your work also lies in building and executing a program with the purpose to find consumer-side product-market fit and identifying our target consumer(s).

Other responsibilities include:

  • Setting up marketing processes and selecting what tools and services to use
  • Evangelizing a growth mindset and educating the organization on the value of marketing.



You have at least 3 years of marketing experience. Ideally with some of those years within gaming.

You are an expert at:

  • Performance marketing
  • Display advertising
  • Web platforms
  • Analytics & data
  • A/B-testing

You have a basic understanding of:

  • SEO
  • SEM


You have definitely worked with:

  • Google Ads
  • Facebook Ads

You have probably worked with:

  • YouTube Ads

You might have worked with:

  • Twitch/influencer marketing
Usually responds within three days

Or, know someone who would be a perfect fit? Let them know!


Bondegatan 21
116 33 Stockholm Directions View page

Perks & benefits

  • 📃 Stock options plan

    Partnerships are best when everyone gets to share not just the workload, but the success as well. By joining our crew you'll become a shareholder too.

  • 🧘 Health

    A healthy crew is a happy crew. We have 4000 SEK a year earmarked for you to pay for things like workouts, yoga, and massage. Of course, we also have a customary 5 weeks of paid vacation.

  • 🧑‍🎓Education

    We'll hook you up with a free subscription so that you can acquire or brush up on any skills you want. Also, let us know if you'd like to order a book for the shared company library.

  • 💻 Equipment

    To perform excellent work you need excellent tools. We'll gear you up with the latest and greatest in smartphone and laptop tech, and slap a generous phone plan on top.

  • 🕹️ Work == Play

    Work tasks include playing games. ;)

  • 🕑 Working hours

    Work early or work late—it's up to you. You're responsible for keeping in momentum and connection with the rest of the team.

  • 📍 Location

    We're situated right in the middle of the popular SoFo area on Södermalm, known for its many boutiques, excellent lunch spots, and cafés.

Seriously playful

We're a small crew with large ambitions and a lot of faith in our mission. We value playfulness and curiosity as much as courage and candour, and believe that the journey is at least as important as the goal.

When we're not hammering away to reach a milestone or overcome a challenge, we're known to goof around and dissect various subjects far beyond what's reasonable.

We're in this boat together and value the input of one another highly. No discipline is more important than the other and we keep a flat organization where we communicate a lot to make sure we're all rowing in the same direction.

Our guiding principles

  • Strive to bring value rather than to gain value.
  • Quality over quantity.
  • Keep it simple.
  • Make it fun.

Already working at Trail?

Let’s recruit together and find your next colleague.

  • Albin Bååw
  • Alexander Hermansson
  • Carles Tomás Martí
  • Henning Pohl
  • Maria Babenko
  • Pontus Johansson
  • Willem Demmers

Applicant tracking system by Teamtailor