Marketing & Communications Manager

Become a fundamental part of a world-class team and add the one core piece we're still missing — marketing. Join and help bring the future of gaming to market.
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We are democratizing gaming!

 

How do we do that?

Simple! We publish high-quality games in your browser

 

Why is it important?

High-quality gaming has always been trapped within the gaming community and has never been searchable and accessible for mainstream users. Trail is one of the first gaming publishing and distribution services that allows game developers to publish and deploy their games on browsers without compromising the quality.

This opens up a whole new user base, visibility, and shareability for thousands of games that are released every day.

 

How are we different?

Distribution is a pivotal part of game development and when it has almost become a monopoly with just one platform controlling the market, we want to open the gates for every game developer to publish and distribute their games with absolute transparency on their traffic, marketing, reach, conversion and retention.

 

What’s our challenge?

During the last three years, our kickass product team has developed what’s arguably the best WebGL player out there. It provides a seamless, zero-friction experience for the players. And for the developers, it essentially makes their game into a link, enabling a ton of new interesting strategies around marketing, growth, and community building that are simply not possible on the platforms they are using today. The challenge now is, we want everyone to know it and that’s why we are looking for our Marketing & Communications Manager to join our team.

We want every game developer, publisher, and gaming enterprise to know that Trail is their gateway into reaching millions of users in the browsing world.

 

Your responsibilities?

You would be leading our content marketing efforts and so we are looking for a strategic and operational marketing expert who can design and execute our brand awareness, positioning, PR, content, and community building.

We would be reaching out to both indie and enterprise game developers and publishers. Our mission is to effectively communicate the simplicity, efficiency, and uniqueness of Trail.

None of our team members have your marketing expertise but one simple experiment that we performed to communicate our efficiency was doing an identical social media campaign with a 1000 USD budget for the same game with one campaign directing to Trail and the other to Steam.

Guess, how many times more conversion Trail had in comparison with the biggest gaming distribution service in the world? 7 TIMES!

Yes, we had 7 times more conversions just because of our no-friction one-click easy to use platform. We would love your input on different ways we can communicate our efficiency to millions of gamers around the world.

You will be supported by sales and product teams.

 

Requirements?

  • 4+ years of experience in marketing with expertise in SEM, brand building, positioning, PR, content, and community management.
  • Experience working within the gaming industry
  • Entrepreneurial
  • Strong communication and storytelling ability in English.

 

Why join us?

You would be joining a funded ambitious gaming startup where you can lead and influence the way we market and communicate to the world.

We aim to offer a competitive salary and every other incentive we can conjure as a startup.

Finally, we are truly a game-changer (pun intended). So if you’re looking to join a fast-growing startup in a stage where you can truly make your mark as a marketer, get in touch with us right away and let’s talk.

Or, know someone who would be a perfect fit? Let them know!

Stockholm

Bondegatan 21
116 33 Stockholm Directions hello@trail.gg View page

Perks & benefits

  • 📃 Stock options plan

    Partnerships are best when everyone gets to share not just the workload, but the success as well. By joining our crew you'll become a shareholder too.

  • 🧘 Health

    A healthy crew is a happy crew. We have 4000 SEK a year earmarked for you to pay for things like workouts, yoga, and massage. Of course, we also have a customary 5 weeks of paid vacation.

  • 🧑‍🎓Education

    We'll hook you up with a free Brilliant.org subscription so that you can acquire or brush up on any skills you want. Also, let us know if you'd like to order a book for the shared company library.

  • 💻 Equipment

    To perform excellent work you need excellent tools. We'll gear you up with the latest and greatest in smartphone and laptop tech, and slap a generous phone plan on top.

  • 🕹️ Work == Play

    Work tasks include playing games. ;)

  • 🕑 Working hours

    Work early or work late—it's up to you. You're responsible for keeping in momentum and connection with the rest of the team.

  • 📍 Location

    We're situated right in the middle of the popular SoFo area on Södermalm, known for its many boutiques, excellent lunch spots, and cafés.

Seriously playful

We're a small crew with large ambitions and a lot of faith in our mission. We value playfulness and curiosity as much as courage and candour, and believe that the journey is at least as important as the goal.

When we're not hammering away to reach a milestone or overcome a challenge, we're known to goof around and dissect various subjects far beyond what's reasonable.

We're in this boat together and value the input of one another highly. No discipline is more important than the other and we keep a flat organization where we communicate a lot to make sure we're all rowing in the same direction.

Our guiding principles

  • Providing is more important than receiving.
  • Quality over quantity.
  • Keep it simple.
  • Make it fun.

Already working at Trail?

Let’s recruit together and find your next colleague.

email
@trail.gg
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